Promoting Culinary Diplomacy: Taiwan Bubble Tea Marketing Alliance Established

The Taiwanese national beverage, Pearl Milk Tea, epitomizes the successful fusion of Taiwan's culture and cuisine, symbolizing the pinnacle of creativity in the Taiwanese food industry. It has driven the development of industries across the supply chain, including raw materials, manufacturing processes, dining establishments, and franchise operations. The annual global business opportunities generated by Pearl Milk Tea amount to a staggering 50 billion USD, making it the finest ambassador for promoting Taiwanese culinary culture.

The Taiwan Bubble Tea Marketing Alliance brings together a total of 33 domestic players from the upstream, midstream, and downstream sectors of the pearl milk tea industry. Led by the Secretary-General of the Trade Association, Ming-Shui Yeh, it includes well-known exporters such as Jiowang, Guozhe, Cheng'en, Dong Jyue Excellent Tea, Green League, Yifang, Old Sunshine, Milksha, Gongcha, Lianfa International (Chatime), Moli International (Yifang Fruit Tea), and Yamming Land (Happy Lemon). The industry chain encompasses six major aspects: tea leaves, raw materials, packaging containers, equipment, operations management, and franchise operations, showcasing the collective ambition of bubble tea businesses to expand into global markets.

To drive the development of the bubble tea industry, the Pearl Milk Tea Marketing Alliance will play a pivotal role in integrating the industry chain and promoting brands. In terms of external expansion, the Alliance will not only invite buyers to Taiwan for procurement but also participate in professional food exhibitions domestically and internationally, including Tokyo, Singapore, and Thailand, to expand the global market. Internally, aside from regularly hosting networking events to share resources, the Alliance will promote the Pearl Milk Tea CIS brand identification system, harnessing the collective strength of member companies to establish Taiwan's national brand image for pearl milk tea.


https://today.line.me/tw/v2/article/M62oN3